Handcrafted with care in Auckland, New Zealand. Each piece tells a story, waiting to become part of yours.
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In our cozy Auckland studio, we craft toys the old-fashioned way—with patience, natural materials, and a whole lot of heart. Each soft companion and wooden treasure is made to be held close, played with gently, and loved for years to come.
We believe childhood deserves beautiful things. Things that feel safe in tiny hands. Things that can be passed down, generation after generation.
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Soft wool, hand-stitched details
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Organic cotton, lavender filling
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Merino wool, embroidered face
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Natural beechwood, non-toxic finish
$55 NZDEach toy begins as a sketch, inspired by nature, storybooks, and the wonder of childhood.
We source organic cotton, New Zealand wool, and sustainably harvested wood for every creation.
Every seam, every detail is crafted by hand in our Auckland studio with patience and love.
Wrapped in tissue, tied with ribbon—ready to become a cherished companion.
Whether for a new arrival, a birthday milestone, or simply because—our toys make meaningful gifts that last far beyond the unwrapping.
Each piece arrives beautifully packaged, ready to bring joy.
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"The softest, most beautiful bunny. My daughter hasn't let go of it since the day it arrived. It's already becoming a family treasure."
— Wellington
"I ordered a custom bear for my nephew's first birthday. The attention to detail was extraordinary. Worth every penny."
— Christchurch
"These toys feel like they belong in a museum, yet they're made to be played with and loved. Absolutely magical."
— Auckland
Have a custom toy in mind? Want to know more about our process? We'd love to hear from you.
Get in Touch